The design and style of any pub is crucial to attracting new customers and keep existing ones coming back. At Inndecs we know that there are many aspects that can affect a visitor’s impression of your business and we’ve put together a few pointers to help you get the most out of your pub refurbishment.
The layout of your indoor space is one of the most important things to consider as this is where most customers will spend their time. How you structure it can play a big part in the atmosphere that you create, whether you want to aim for something roomy and spacious or something a little cosier and homely.
You should also think about the customer’s journey through the premises. The area near the door and the spaces next to any windows will have the most influence on any visitor’s first impression, so it is important to think carefully about how you want to lay things out. The types of furniture that you use throughout will also impact the overall feel of your pub. For example, only putting tall stools at the bar and filling the rest of the space with comfy-looking sofas and armchairs will create a very homely aesthetic.
Similar to indoor space, your outdoor space matters too. The outside is often what customers will see first and if you have seating or a garden at the front, it’s important that this gives the right impression and attracts the type of customers that you are targeting.
If you are redecorating an area at the front of the premises you might use clean, sleek seating with beautiful plants to add a nice finishing touch. If you have space out the back, you could consider creating a secret garden that looks cosy and welcoming.
Food, Drink & Kitchen Space
With most pubs serving food, it is definitely one part of your business you should be showing off. If your business is particularly proud of its food, an open plan kitchen will allow customers to get an insight into how you cook your menu. An example would be a pub that serves fresh pizza showcasing a pizza oven. A pizza oven is not only visually appealing, but it adds an air of authenticity to your kitchen.
You could also artistically display the drinks that you serve, highlighting the best items on your drinks menu. If you are a company that brews its own alcohol, this is definitely something you should also be highlighting as this will attract a range of custom.
Some pubs now have longer opening times, offering breakfast, lunch and dinner with their beverages. This makes it crucial to consider how the lighting within your building will change throughout the day. It should reflect the day-to-night transition, attracting the types of customers that you would expect at different times of the day. For example, from the families during the day going out for lunch, to the younger patrons going out for a drink and a meal in the evening.
A lighting system that can be dimmed would be a good choice as this would allow you to adjust the levels where you see fit. Although artificial lighting will need to be relied upon for when it gets dark outside, natural lighting should be utilised as much as it possibly can as this will give your premises a more natural, open and welcoming feel.
Outside lighting is also very important and you should think about where it is most needed and what it is needed for. If your outside area will simply be used as a smoking area, or somewhere where people will mostly only be drinking, you won’t need as much lighting as you would for a space where your customers will be eating and will need to be able to see better.
We hope that these tips will help when deciding how you’d like to transform your premises. With over 20 years of experience, we know a lot about creating a space that will best serve your business’ needs. If you have any questions about how we can help you with your refurbishment, feel free to get in touch and we’d love to see what we can do for you!